The 'Urban Sprawl' of Retailing

Are Marketplaces Right for You?

At the root of what makes Amazon one of the biggest game changers to hit retail is their marketplace community and the associated intelligence from which Amazon is able to derive.

So naturally, more and more retailers and brands are investigating the strategic use of marketplaces, but should they be investing?

Marketplaces: The Urban Sprawl of Retailing Whitepaper

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