Should you take a page from Amazon's pricing playbook?
Amazon has made dynamic pricing a staple of their retail strategy, typically changing prices on 15-20% of their hard goods assortment at least once a day.
Should you? Does dynamic pricing fit with your strategy, business objectives and target market?
No matter who you are, retailer or brand, big or small, if you are considering dynamic pricing, ask yourself these five key questions before getting started.