What happened this Prime Day?
As Amazon well knows, it’s all about tapping into shopper psychology and managing perception – but what are the strategies and tactics behind Prime?
As Prime Day continues to gain traction with shoppers, we set out to determine what Amazon (Marketplace included) was actually up to this Prime Day, how it ties into their rolling strategy, and what this means for the retail community alike.
Satisfy your curiosity. Download the report to find out!