Maximizing margin in a price transparent world
Today's retailers are challenged with increased consumer price sensitivity, pricing in an omnichannel world, and maintaining an effective brand price image. Some are thriving in this increasingly price transparent environment, others are not.
This webcast features key excerpts and related analysis from the RSR Research 7th annual price benchmarking study, "The Pricing Paradox", including the clear divergence of Retail Winners and Laggards this past year related to their pricing approach and associated effectiveness.
Learn what the retail winners know about:
- leveraging price intelligence and pricing strategy to maximize margins;
- balancing an increasing number of price changes with operational effectiveness;
- applying differentiated pricing and promotions across different channels;
- employing effective zone pricing.